The application was filed two days after the Duchess of Sussex announced her forthcoming Spotify podcast, titled “Archetypes,” last month.
, has filed an application to trademark the word"Archetypes," Fox News Digital has learned.
The move has prompted backlash from British tabloids, insisting the term derives from Ancient Greece and first entered into the English language during the 1540s. However, trademarking words associated with a brand is common practice. Such brands that have trademarked their name include Apple and Google.On March 24, Spotify announced that the former American actress is hosting a new podcast that will"investigate the labels that try to hold women back.
"This is how we talk about women: the words that raise our girls, and how the media reflects women back to us… but where do these stereotypes come from?" questioned Markle."And how do they keep showing up and defining our lives?" A spokesperson for the couple’s production company, Archewell Audio, recently told FOX Business that in an effort to mitigate the spread of misinformation, they are committed to working with the content streamer to continue the conversation surrounding transparency regarding Spotify’s policies and practices.
"What we love about podcasting is that it reminds all of us to take a moment and to really listen, to connect to one another without distraction," the Duke and Duchess of Sussex said in a joint statement obtained by Fox News Digital."With the challenges of 2020, there has never been a more important time to do so, because when we hear each other, and hear each other’s stories, we are reminded of how interconnected we all are.
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