Lionsgate pulled the first trailer for Francis Ford Coppola's 'Megalopolis' from circulation after viewers discovered it attributed fake quotes to real movie critics like Pauline Kael and Roger Ebert: 'We screwed up. We are sorry.'
, a spokesperson for the studio wrote, "Lionsgate is immediately recalling our trailer for Megalopolis. We offer our sincere apologies to the critics involved and to Francis Ford Coppola and American Zoetrope for this inexcusable error in our vetting process. We screwed up. We are sorry."
Lionsgate is handling the American distribution for the film, which was self-financed by Coppola and his production company American Zoetrope.saying,"True genius is often misunderstood," with pull quotes from legendary critics that express negative sentiment toward Coppola's previous projects, includingquickly noted that upon cross-referencing those critics' reviews of those films, the pull quotes were nowhere to be found.
The idea, it seems, was to invoke other negative criticism of prior Coppola projects that are now widely considered masterpieces (thoughthat emerged from its Cannes premiere. The film currently has a 59/100 score on Metacritic and a 53% rating on Rotten Tomatoes, so it theoretically makes sense to frame the film as a work of genius ahead of its time that critics aren't yet wise enough to recognize as such..
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