The value of assets held by Saudi Arabia’s Public Investment Fund has ballooned to $700bn, it has over 1,400 employees and a rising global profile, and it has discovered the joys of public flirtation
, called the Public Investment Fund , is becoming the goliath Prince Muhammad dreamed about. The value of its assets has ballooned to $700bn, it has over 1,400 employees and a rising global profile, and, like those youthful café-dwellers, it has discovered the joys of public flirtation.
have become so grandiose, they risk looking farcical . If investors are seduced, it will be by the promise of returns, not by the razzle-dazzle of Potemkin villages.has in its favour is its openness. According to Diego Lopez, boss of Global, a data gatherer, no sovereign fund advertises its ambitions so publicly. That no doubt is a way of enhancing Prince Muhammad’s reputation for boldness.
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