Meet Max Kaupp and Nick Baur, the two German skaters behind a 'digital pants museum.'
, a small menswear label that’s developed a cult following on Instagram thanks to its one-of-a-kind, upcycled creations.
Kaupp and Baur’s mutual love of pants goes way back. The friends first met on the skateboarding scene in their hometown five years ago, quickly bonding over their shared fashion obsession. “I could always wear a white T-shirt, but I could never wear some plain, clean trousers,” says Baur. “We always try to stand out with what we wear on our legs.” Clearly, they’re not the only ones with a thing for crazy pants. Since launching @lildenimjean last year, they’ve amassed more than 50,000 followers.
. “The designer actually started by hand-painting his jeans,” explains Baur. “He painted a seagull-like shape on the back pockets. It looks a bit like the McDonald’s logo.
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