What will become of the iconic game shop Singaporeans grew up with? Its founder, Soon Qishan, tells CNA Lifestyle about its origin story and plans for the future with its current home at risk of en bloc.
, which teemed with wistful shoppers during its numbered days, the mall is still a ghost town.
CNA Lifestyle recently spoke with Soon to learn about his journey from HardwareZone user account to an icon of Far East Shopping Centre.Long before the likes of Carousell and Taobao, conducting e-commerce in Singapore was a cumbersome affair. Having bought and sold “for fun” on HardwareZone and Yahoo Auctions while serving National Service, Soon knows the struggles all too well.
His search for products with a decent margin got him into the business of screen protectors. One thing led to another, and a game shop he supplied introduced him to selling video games online – except they had an agenda. He wasn’t the first online video game reseller, but one innovation positioned him ahead of his time: A shopping cart. Wildly simple, but effective.
The 2000s were Qisahn’s heyday, and meeting the overwhelming demand was their only challenge. Asked what the mall looked like 15 years ago, he laughed and said it looks exactly the same as it does now. The store’s proposition hasn’t changed, either. Being a discount store has its challenges, though. As companies like Sony and PlayStation shifted towards digital sales and e-commerce giants like Shopee and Lazada emerged, Qisahn's position was precarious at times.
Asked if he keeps up with online reviews, Soon matter-of-factly acknowledged that negative comments typically target their customer service, or lack thereof, and his “arrogance”. “Fortunately or unfortunately, customers are still drawn by our low prices. We have to stick by it, which leaves very little room for us to .”WHAT’S NEXT FOR QISAHN?
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