For Lorin Winata, founder of Asia’s first non-alcoholic aperitif, the product is life.
For years, my go-to drink at any bar was a stiff 7UP on the rocks with a twist of lemon. Now, even if my crochety demeanour suggests it, I am not a recovering alcoholic. I just happen to be among the numerous Asians — mostly women — who lack the enzyme to process alcohol. Even in that spectrum, some are more tolerant to it than others. Me? I sit on the allergic end of the scale. When I imbibe, my body skips the drunk part and goes straight to the upchuck.
Such was the conundrum for young finance professional Lorin Winata several years ago. When she was not hustling throughout her frenetic workday, she was out eating and drinking in the name of work. “I wasn’t sleeping enough, so I wanted to be healthier, and alcohol wasn’t serving or helping my lifestyle at that time. I stopped drinking alcohol and since I’m quite health conscious, I didn’t want to drink any sugar or artificial colouring or flavouring.
By “it”, she means replicating the approach that made Melati a success in Singapore — namely, “knocking on doors every day, walking into restaurants, and begging for some time” to make her pitch. That pitch goes a little like this: Rare is the non-alcoholic beverage option that deserves to be savoured and leaves a lasting impression.
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