The new activelyblack collection is a representation of 'Black style, culture, and greatness.'
The collection includes two installments available now: Classic, a nod to collegiate apparel from Wakanda University, as well as Performance, an ode to the power source vibranium, found in Wakanda. A third and final drop will launch on Dec. 25. It's composed of wearable pieces for both men and women, ranging from sizes XS to 3XL and S to 4XL, respectively.
"Black designers and creators serve as a blueprint, but we don't reap the full benefit of our genius. Actively Black is not asking for a seat at the table; we built our own." Deeply moved by"Black Panther: Wakanda Forever"'s portrayal of Black excellence, innovation, and ownership, Actively Black foundersaw the partnership as a perfect fit."I remember the feeling of pride after seeing the movie for the first time, and in creating Actively Black, it has always been important to me that our brand emulate that feeling for our customers and community," he tells POPSUGAR.
Black ownership is especially important to Smith, who announced the brand on Juneteenth 2020 and already boasts fans likeand Romeo Miller."Black designers and creators serve as a blueprint, but we don't reap the full benefit of our genius," he says."Actively Black is not asking for a seat at the table; we built our own."
Ahead, Smith opens up about Actively Black's origin story, the enduring impact of Black Panther, his journey toward entrepreneurship, and more. Keep reading for the full interview and to shop select pieces from the collection.
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