Jade Cropper is a new name to watch.
as central to everything she does. Her autumn/winter 2022 collection was made from deadstock, including leather off-cuts sourced from the automotive industry, while her spring/summer 2023 collection involved a partnership with Circulose, an innovative new material that’s made entirely from textiles waste. “You can’t do [fashion] without thinking about sustainability in some way,” she explains. “It’s very important.
Growing the brand in a sustainable way has proved a challenge for Cropper. Originally, she had hoped to produce all her pieces locally in Sweden, but was unable to find a manufacturer who could meet the quality she wanted using the deadstock and recycled materials. Like other young designers, she’s found cash flow, too, to be a challenge – brands are typically required to stump up the production costs upfront, with wholesalers paying up once orders have been received.
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