Hailey Bieber has launched her minimalist beauty brand, Rhode. Get all the details.
Although her vision for Rhode was clear, she also knew her own limitations. “I have vision, I have ideas, and I’m creative, but I’m not a chemist or a dermatologist,” she said. “The team has done such a good job of dealing with my crazy midnight texts.”, founder and chief executive officer of BeautyStat, as its chemist in residence, and Dr. Dhaval Bhanusali serves as the brand’s dermatologist in residence.
She may not know her way around a lab, but Bieber was still highly engaged in the process. “During the pandemic, I really dove into the products and ingredients I know and really love, and learning why they work so well,” she said. “It wouldn’t have made sense for me if I said I was launching with 14 eyeliners. It’s not my thing, these are products I use on a daily basis.”