Mediawan, the integrated European media group which owns Italy’s Palomar, is rolling out a new screening and distribution platform to fast-track dealmaking and make up for the raft of physica…
, the integrated European media group which owns Italy’s Palomar, is rolling out a new screening and distribution platform to fast-track dealmaking and make up for the raft of physical markets that are being canceled due to the coronavirus crisis.
“In the current health context, this platform is an innovative vector to reinforce the Group’s close connections with its partners and facilitate discussions” in a virtual setting, said Mediawan. “It was crucial for Mediawan to strengthen its brand identity by integrating its labels and channels to fast-track their development everywhere in the world. And as we strive to be strong partners for French and international broadcasters and services, it was important for us, in these trying times, to propose creative solutions to address the rising demand of premium content,” added Capton.
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