MediaTek's upcoming flagship chip will offer hardware tricks that will dramatically improve generative AI apps on smartphones by using on-device processing.
You may have already tried a bunch of generative AI apps on your phone. OpenAI’s ChatGPT or HeyPi are some examples of chatty AI apps, while the likes of Runway ML will let you create AI-generated videos right on your phone.
Related The chipmaker is touting a whole gamut of benefits from its on-device generative AI processing approach, which includes “seamless performance, greater privacy, better security and reliability, lower latency, the ability to work in areas with little to no connectivity, and lower operation cost.”
Just like MediaTek, Qualcomm also inked a deal with Meta to showcase on-device processing for Llama-based applications on smartphones powered by its flagship chips starting in 2024. Both companies are also targeting other application areas, such as vehicles. XR hardware, smart home devices, and more, with their device-local generative AI efforts facilitated by top-tier silicon.
What these AI upgrades mean for you With the aforementioned tweaks in place, MediaTek says its upcoming AI chip will enhance LLM and AIGC experience by shifting the bulk of processing requirements to the local hardware.
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MediaTek partners with Meta to elevate on-device generative AI in flagship phonesMediaTek is also jumping into the on-device generative AI game. The company announced its collaboration with Meta to enhance support for the Llama 2 LLM on phones using MediaTek's next-gen flagship processor.
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