The designer, her team, and other collaborators have created a book and a documentary-style film based on a creative outreach project with students in Wales.
McQueen said the youths’ sketches, research, writing, embroidery, photographs and fittings with the brand’s atelier culminated in a four-day shoot by James and Schneidermann around locations in Wales such as Brynmawr, Abertillery Park, Blaina, Keeper’s Pond Blaenavon and Ogmore-by-Sea.More than a year after the shoot, the brand has published a book documenting the project called “in Wales.
“We’ve all been inspired by the experience of being able to make a practical connection with this collaboration with young people in Wales,” said Burton. “Community values and the belief in offering creative opportunities to young people are at the heart of what we believe at Alexander McQueen, and this record of what we all learned together last year is a testament to what transformative things can happen everywhere when empowering equal access to creative ideas,” she added.
Schneidermann said that to her and James, “fashion has never been a goal in itself, but more an excuse to generate ideas and opportunities. Our main focus has always been photography and creative workshops in the broadest sense. We try to raise an awareness, and a sense of familiarity with creative skills and art in general through the workshops and the photography shoots.
in London to student education, creating open-access installations and study programs for school-age, college and university students across the U.K.
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