McDonald's customers are ordering less and switching to value menu items to save money
McDonald's customers are ordering fewer items and switching to value menu items to save money, executives at the fast-food giant say.
They're also"just buying a little less," meaning the size of each order is smaller, he said. This is especially evident for households with incomes of $45,000 and less, CEO Chris Kempczinski said, though he added that they're still visiting McDonald's restaurants just as regularly. McDonald's said that its new German McSmart value offer, where customers can get two burgers, fries, and a drink for 5.99 euros , had contributed to the chain posting its highest quarterly sales in the market. It also rolled out new Saver Meal deals in the UK last month,"and the early results are encouraging," Borden said.
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