Get your first look at Mattel's Barney relaunch right here! -
A children's icon is getting a brand new look, as today Mattel revealed the first look at its relaunch of everyone's favorite purple dinosaur Barney. The character's well-known purple and green style is intact, but he's been given an animated makeover that will span television, film, and YouTube content, as well as music, toys, books, clothing, and more.
"Barney's message of love and kindness has stood the test of time," said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel."We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences.
Other characters featured in Barney and Friends include Baby Bop, BJ, and Riff. It's not known whether all of those characters will be featured in the new animated series, but odds are at least some of them will. Riff was the newest addition to Barney and Friends, as he debuted in season 10. Baby Bop and BJ were introduced much earlier on.
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