Mattel just introduced its first blind Barbie, available to shop on July 23. The company also announced a Black Barbie with Down syndrome.
Eric Bridges, CEO of American Foundation for the Blind, tells PEOPLE that the new Barbie "can help get blindness out into society in a way that is accurate and attention-getting"Hedy Phillips is the Style Editor at PEOPLE. She has been working at PEOPLE since 2022. Her work has previously appeared in POPSUGAR, HelloGiggles, Reader's Digest and more.On July 22, two new Barbies are being brought to life at Mattel: a blind Barbie and a Black Barbie with Down syndrome.
"In certain circumstances, blind people tend to look up and out, so the eye gaze was considered as well," Bridges says. "There's been so much historical misrepresentation of people who are blind in the media," Bridges shares. And the neat aspect of this is that there's a cultural phenomenon to Barbie that everybody knows. This has an added credibility and the ability to help educate other little girls that may not be blind. And for those girls that are blind or have low vision, they get to hopefully see themselves in this doll.
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