The CEO behind Mattel is revealing that the company plans to bring other properties to life after the massive success of Barbie.
specifically, Kreiz explained,"We haven't announced anything, and it's probably a bit early to talk about sequels, but obviously, with the success of the film…that would invite more opportunities. We operate in an industry where everyone is looking for these moments, for these brands, for these cultural events.
And they happen, but they don't happen that often. [So] we expect the brand to continue to grow, we expect to have more opportunities in content — and this in not just film, this is television and other areas."has already managed to dominate in theaters worldwide, with its upcoming streaming release on Max coming soon. What other Mattel properties would you like to see get developed?
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