In this week's column, Matt Prior admires volume manufacturers that stick to their roots, and sticks up for SUVs
Does the Eletre’s weight matter? I suspect not if it helps the company sell the 150,000 cars a year it would like to by the latter half of the decade, and if that in turn helps to pay for the development of some competitive Norfolk-built sports cars.
But still, I have a bit of additional respect for a manufacturer that manages to face the future while still maintaining the qualities that gave its cars such character in the first instance.I spotted a hand-scrawled note taped inside the rear window of an early 2010s110 while driving along the M25 this morning: ‘Essential Working Vehicle’, it read.
There was no livery and the car was clean, but it was an old Defender 110, and we know what that means: noisy, cramped shoulder room, a heavy-pedalled driving experience and waiting an age for it to cool down or warm up.
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