The company behind Tinder, Hinge and OkCupid is developing games and icebreakers to make video calls more engaging on its dating apps
By Kristin Broughton Close Kristin Broughton Aug. 10, 2020 5:08 pm ET Online-dating firm Match Group Inc. is giving users new features to woo each other via video call, providing the company with additional income streams as the coronavirus pandemic changes courtship behavior.
“We’ve got a lot of users, and I think there’s more we can do with them,” said Mr. Swidler, who is also Match’s chief operating officer. “And ultimately there’s more we can charge them for by giving them more to do on the platform.” The company’s first-time subscribers increased about 15% between late February and the end of July, as users sought ways to date while staying at home. Average subscribers at Tinder, the company’s most popular app, grew 3% from the previous quarter to 6.2 million as of June 30.
The video features kept users active on Match’s apps during the early stages of the pandemic, when in-person dating wasn’t an option, said Benjamin Black, an analyst at advisory firm Evercore ISI. That’s still the case in much of the country, even though many states have eased coronavirus restrictions, Mr. Black said. “It’s an important aspect right now to keep folks tethered to the brand,” he said.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Tina Fey and Sara Bareilles Are Making a ‘90s Girl Group ComedyTina Fey, Meredith Scardino, and Sara Bareilles will team for 'Girls5eva,' a sitcom about a forgotten 1990s girl group making a career comeback.
続きを読む »
Arizona Focus Group Sees Trump's Crime Attack On Biden As 'Far From Reality'Trump’s crime attacks on Biden are seen as “far from reality” by a politically diverse NPR/Marist focus group of Phoenix-area voters. They also were unimpressed with the president's performance on the pandemic and race relations.
続きを読む »
Pets Score Company Perks as the ‘New Dependents’Dog Zoom meetings. A Slack channel called Animals Working From Home. Pet-friendly companies are offering new benefits to remote workers.
続きを読む »
South Dakota Motorcycle Rally Goes On, Even During The PandemicDespite the pandemic, Sturgis, South Dakota, is expecting hundreds of thousands of people this week for its annual motorcycle rally. We hear from those enjoying the event, and those worried about it.
続きを読む »
Cats Are Quarantine Heroes, Keeping Their Owners Happy During the Pandemic, Survey FindsAccording to Royal Canin&39;s new survey, cat owners also used this time at home to learn more about their pets
続きを読む »
How 'Drag Race' Stars Became Drive-In Performers During the PandemicDrive &39;N Drag is drive-in concert series that sees fan-favorite queens from RuPaul&39;s Drag Race taking to actual stages around the country.
続きを読む »