Having isolated a film enthusiast on a North Sea lighthouse island in 2021, this year’s Göteborg Film Festival, Scandinavia’s biggest movie-TV event, looks set to stage another bold metaphor for fi…
in 2021, this year’s Göteborg Film Festival, Scandinavia’s biggest movie-TV event, looks set to stage another bold metaphor for film consumption, subjecting audiences at three different movie screenings to mass hypnosis.
The Göteborg Festival has just released a promo trailer which dubs The Hypnotic Cinema a “mind-bending film experiment.” In the video, a be-suited hypnotist in front of a spiral vortex instructs a female audience member to “open your eyes.” Hypnosis involves focused attention, reducing peripheral awareness. Cinema theater film watching has a parallel effect, argues Göteborg Festival artistic director Jonas Holmberg. “Cinema theaters and hypnosis both emerged in the late 19th century. If you look at early cinema – Méliès, Griffith – it’s totally full of hypnosis. I don’t think this is a coincidence. There are very, very big similarities between being hypnotized and watching a film, especially in a cinema theater.
“During the pandemic, society has been highly ordered by regulations and restrictions. Many people have begun to reflect on what makes us do what we do and why,” Holmberg argued.
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