Mars Inc is 'evaluating all possibilities' regarding changes to its Uncle Ben's rice brand image, the food company told Reuters on Wednesday, following news that PepsiCo Inc was dropping its Aunt Jemima brand.
FILE PHOTO: Mars bars are seen in this picture illustration taken February 23, 2016. REUTERS/Dado Ruvic/Illustration
LONDON - Mars Inc is “evaluating all possibilities” regarding changes to its Uncle Ben’s rice brand image, the food company told Reuters on Wednesday, following news that PepsiCo Inc was dropping its Aunt Jemima brand. “As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices,” a spokeswoman said in an emailed statement. “We recognize that one way we can do this is by evolving the Uncle Ben’s brand, including its visual brand identity.”
“We don’t yet know what the exact changes or timing will be, but we are evaluating all possibilities,” she said.
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As protests rage, changes for Aunt Jemima, Uncle Ben's brandNEW YORK (AP) — THIS IS A BREAKING NEWS UPDATE. AP’s earlier story follows below. \n The owner of the Uncle Ben’s brand of rice says the brand will “evolve” in response to concerns...
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Uncle Ben’s ‘Evolving’ Its Brand Identity After Aunt Jemima Name ChangeRice brand Uncle’s Ben’s is “evolving” its visual brand identity in an effort to address racial bias and injustices, parent company Mars, Incorporated said Wednesday
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Quaker Oats to End Aunt Jemima Brand to 'Make Progress Toward Racial Equality'Following the ending of the Aunt Jemima brand, the company behind Uncle Ben's rice says it is 'evolving' the brand, including its visual identity
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