Mark Zuckerberg says people spent 24% more time on Instagram after Meta launched AI-powered Reels
"Reels also continue to become more social with people resharing Reels more than 2 billion times every day, doubling over the last six months," Zuckerberg said on the earnings call, Zuckerberg also attributed part of the company's boosted earnings to AI — he lauded Meta's AI investments for helping to push Reels videos to users.
The company didn't break down the daily active users for its Reels product. But Meta said that monthly active users on the company's family of apps rose by about 5% year-on-year to over 3.8 billion. Facebook, meanwhile, saw a 4% year-on-year increase in daily active users to over 2 billion, the company said in its earnings release.
reported in September — citing internal documents from Meta — that the Reels rollout was failing to capture market share from TikTok.
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