Mark Marshall, a longtime senior NBCUniversal ad-sales executive, will take on broader responsibilities, including overseeing the company’s upfront negotiations, as part of an overhaul at the…
ad-sales executive, will take on broader responsibilities, including overseeing the company’s upfront negotiations, as part of an overhaul at the company’s advertising and partnerships division.
Marshall “will be leading a new, converged national sales team, serving all our agency and client partners,” said , chairman of the company’s global advertising and partnerships business, in a statement. “This will enable central contact points to allow us to develop customized solutions across NBCU assets to achieve our marketers’ objectives.”who had been viewed as a potential successor to Yaccarino.
Now a single executive will supervise all national ad sales outreach, typically one of the biggest generators of traditional advertising revenue at the company. The ad-sales division will add a new group to manage sales to small businesses, Yaccarino said, a sign of how large media companies are intensifying their effort to capture ad dollars from companies that previously might not have considered working with a national TV outlet. Thanks to the advent of digital and streaming venues, smaller advertisers have new opportunities to buy ads that reach a group of customers defined by geographic location or a particular behavior or interest.
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