I've been to Margaritaville's cruise, hotel, and RV resorts — now I see why the fun Jimmy Buffett branding has made it such a popular hospitality company
Travelers know exactly what to expect when they step into a Margaritaville property: the feeling of being at a kitschy beachside resort.It's a world where "parrotheads," as Buffett fans affectionately call themselves, can rejoice in the tropical, laidback way of life Buffett often croons about.And while I didn't grow up listening to his music, I do understand why this undeniably fun branding has been so appealing to travelers.
Instead, picture kitschy tropical decor like towering sandals, palm trees, margaritas, and Buffett's lyrics painted on the walls.Even the New York City hotel, located in one of the city's busiest neighborhoods, had a shockingly easy going feel.There were reminders of its location with fun Margaritaville twists sprinkled throughout the hotel …… like the restaurant's Statue of Liberty replica holding a margarita glass.
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