Facebook has announced it is partnering with a bunch of European publishers to make 23 new Watch shows starring Facebook creators, including a format with Man V. Food star Adam Richman. The collabo…
and soccer website Copa90 in the UK, as well as one from lifestyle brand Tastemade. Here are some examples:, explores the coolest places to eat near soccer stadiums around the world. 8-minute episodes, weekly.: former world’s strongest man winner Eddie Hall will take an average man and put him through strongest man training in a makeover challenge. 6-8 minute episodes, weekly.: the dating-meets-cooking format will be hosted by pop singer Conor Maynard, helping people find love through food.
Beyond the UK, Facebook is partnering with Burda in Germany, Brut in France, Ciaopeople in Italy and Spain’s 2bTube on a variety of comedy, interview and reality formats. Lucy Skinner, Facebook’s strategic partner manager for entertainment and creators, said each of the Watch show hosts “are really established on Facebook and connected to their community.”
Facebook’s head of content strategy Matthew Henick said the publisher partnership project feeds into its strategy to build a “large ad-supported platform” with Watch. He added that Watch is now viewed by 720M a month, with “people really coming for a video experience.” “We want Watch to be a place where anyone, anywhere, can find the videos they care about. And as video continues to find prominence on social media, we want to further our work with publishers and help them reach more people, engage their audiences more deeply, and build sustainable businesses,” Henick said.
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