Companies are expanding clothing sizes to become more inclusive, but there’s still a need for progress.
, also include plus-size clothing in their collections. A brand that exclusively makes activewear for plus-size athletes, Superfit Hero, was launched in 2015 by CEO and founder Micki Krimmel.“A truly inclusive fitness brand that celebrates bodies as they are, not as they ‘should’ be.”
“Runners of all shapes and sizes participate in endurance running events even if you don’t see them represented by the mainstream running industry and apparel brands,” she said. “Plus-size runners have always been a part of the running community.”The product development process involves listing runners’ product requests for consideration, and having fit models wear-test the entire size range. All of the models on the website are plus-size so customers can see themselves represented.
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