The Makeup by Mario x Sephora brush set will launch on December 26th.
"I actually didn't want to do any collabs for 2019. I wanted to take a break because my next chapter in 2020 is going to be big for me. But then 2019 came around and I got incredible offers from massive brands to do massive collabs and I just said no, no, no," Dedivanovic recalls to BAZAAR.com."When this came along—sometimes it takes me months to answer—but I said yes instantly without even knowing what it was.
Nearly 20 years ago, before he became Kim Kardashian West's loyal makeup artist, a young Dedivanovic walked into a Sephora in New York City looking for a job. He started out as a greeter and also worked in fragrance sales."It was there that I discovered my talent and something I could work toward—a dream. I never had a dream before that," he says.Nearly two decades later, Dedivanovic jumped at the opportunity to design a set of brushes for Sephora.
"Why I didn't love synthetic bristles before, aside from foundation and concealer, is because they're so dense. When you pick up product with a dense brush, it applies heavily upon initial application, not evenly, that’s the main problem," he says."So we worked on the density and removed a ton of hairs." Dedivanovic also made sure the weight was substantial, but not too heavy, to give the user the perfect level of control.
Many of the brushes in the collection were in fact inspired by ones he owned in his kit for years."My kit was stolen three year ago. All those brushes...that was really the devastating part. I felt like I lost someone. It wasn't for the makeup. It was really because of the brushes," he says. Picking up one of the collection's new contour brushes, Dedivanovic recalls how a brush he once owned had developed natural tapering at the tip because of the way he repeatedly used it.
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