Maisie Wilen Spring 2025 Ready-to-Wear collection, runway looks, beauty, models, and reviews.
A best-seller is a double-edged sword. On one hand, it brings in some good ol’ cash flow and helps build a label’s cultural cache, but on the other, it can cause fatigue. Maisie Schloss has had somewhat of a hit on her hands with her perforated knits for her Maisie Wilen label, but their popularity also had the designer in limbo between exploring new things and delivering to her customers.
This rekindling was provoked by Schloss switching up her design methodology this season. This is a designer known for her URL-heavy design vernacular, with digital prints and optical illusions often taking the spotlight in collections. “Previously, I’ve been almost entirely digital,” said Schloss, explaining that everything from her sketching to her silhouette development was mostly done digitally.
Instead, this season Schloss closed her laptop and ventured into the streets of Los Angeles to scour for deadstock materials, exchanging her meticulously pre-planned lineups for a more improvised and material-led design approach.
“It feels like fine art, observing an image and creating it simultaneously,” said Schloss of her new methodology, which gave her collection a sense of dimension. “I was like, 'I have to log off for a minute,’” the designer joked. Good thing she did.
Spring 2025 Ready-To-Wear Runway_Review Runway
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