'M3GAN' takes over Manhattan as the film opens in theaters this weekend.
The 2023 horror season is officially in full swing with the release of M3GAN this weekend. The Blumhouse and Universal film from producer James Wan about a killer AI companion gone wrong has been turning a lot of heads thanks to a stellar marketing campaign. The trailers have been a great blend of creepy and campy, M3GAN has gotten into Twitter feuds with genre legends like Chucky, and horror’s new favorite evil doll has even taken over NFL stadiums.
M3GAN has been a social media icon ever since her first trailer dropped late last year, and she has been documenting her latest NY journey for all her fans to see. The adventure started on Wednesday for the New York premiere of the film at the Regal Union Square Theater. Star Allison Williams was there to introduce the film, but so was an army of M3GANs.
COLLIDER VIDEO OF THE DAY In all seriousness, M3GAN’s marketing campaign has been one of the most entertaining in recent horror memory. Universal capped off its marketing push in style with this NYC adventure. Their great effort appears to have been rewarded as this new horror icon made $2.75 million in Thursday previews and is expected to make around $20 million this weekend. If that rings true, M3GAN will have almost doubled its budget in just one weekend as it was only made for $12 million.
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