Apple will reportedly unveil the M3 MacBook Air and Pro in mid-October. Here’s why a launch event might make sense.
As for the oft-rumored M3 MacBook Air and Pro, the new laptops likely won’t debut until October. It’s too early to say whether Apple will hold another special event for the M3 laptops. But I think the M3 chip alone deserves a proper keynote. If the latest rumors are accurate, the M3 chip will be unrivaled.
The structure of the event, I’m told, will match the iPhone 14 launch: A prerecorded video will be shown online, as well as at an event at the company’s headquarters. In-person attendees will be able to try out the iPhone 15 and new Apple Watch after the presentation. There’s also another launch occurring in October — likely for the first M3 Macs — but it’s unclear if that will be positioned as a formal event.
As Gurman says, he’s not sure if Apple will hold a formal event for the M3 MacBook Air and Pro. A press release announcement could always work because the laptops likely won’t get a major design refresh.But there’s reason to be excited about the M3 upgrade. If you’ve followed, you might know that Apple has reportedly bought out TSMC’s entire 3nm processor manufacturing capacity for the upcoming year.
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