The debut launch comes with bikinis, one-pieces, and NFTs.
“The swimsuit industry is still archaic to me,” says model, advocate, and podcast host Atlanta de Cadenet Taylor. “Why do I have to keep looking at the same body types?” While swimwear brands are offering more inclusive options than ever before, the change has been slow, notes de Cadenet Taylor, with some of the biggest and buzziest brands rarely showing a plus-size model on their websites or social media.
De Cadenet Taylor has been working on Lushious for the past year and a half. Like many people in 2020, she spent most of her time reflecting on her next move. “I've worked in fashion forever and I've done so many collaborations,” she says. “It was kind of always my dream to be able to have my own brand. So when COVID hit, as with everybody, it was kind of like, ‘What am I doing? What's happening with my life?’ I basically just decided now is the time to try making my own thing.
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