The Sweet 16 is here. The stakes for each team are high; and for each athlete competing, it’s a rare chance to raise your profile and attract new NIL deals.
“Reaching the Sweet 16 and excelling as an underdog or star player can be a lucrative opportunity for college athletes,” Bob Lynch, Founder and CEO of
, said. “In last year’s tournament, 40% of the highest performing 25 players secured new endorsement deals during or shortly after the tourney.”January 1, 2022 through March 1, 202330 different brands activated with college athletes around social and sustainability causes, up from 13 the year before.
The most active brands involving individual athletes as measured by the number of deals were: Dunkin’ , Children’s Safety Center of Washington County , Degree deodorant , Bumble dating app , and Urban Outfitters . Companies are widening their lens beyond one or two sports; brands including Urban Outfitters, Degree and adidas have spread their strategy across 11 different sports.Sweet 16 players with the most brand partnershipsJaime Jacquez Jr - 5 brands
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
HBCU commissioners working together on NIL, sports growth - New York Amsterdam NewsWith less government funding and fewer resources than Power Five schools, historically Black schools have a harder time recruiting top athletes. NIL, with little uniformity in how it is enforced across states, schools and regions, has widened that gap.
続きを読む »
College hoops staffs specialize to meet roster, NIL demandsCoaches across college basketball are looking at ways to evolve to deal with recruiting, roster management and athletes who can earn money.
続きを読む »
March Madness: Record ratings prove NCAA scare tactics about NIL were all a showIf you had believed the NCAA's NIL fear mongers, let alone its legal arguments in defense of 'amateurism' taken all the way to the Supreme Court, here's what would have happened over the weekend.
続きを読む »
Trump’s ‘arrest’ prediction proves to be a highly lucrative moveDonald Trump enjoyed a significant fundraising boost after he said he'd be arrested — which may explain why he made the announcement in the first place. (via MaddowBlog)
続きを読む »
Haley Cavinder shushes Indiana fans after clutch free throws in Miami’s March Madness upsetWith a Sweet 16 berth just seconds away, Miami’s Haley Cavinder got flashy.
続きを読む »
Sweet Tooth Season 2 Teaser Trailer Previews Return of DC SeriesThe Sweet Tooth Season 2 teaser trailer has been released ahead of the DC comic book series adaptation's return to Netflix.
続きを読む »