With virtual tool for home visits, Lowe's wants to boost professionals' business — and its own
Lowe's is launching a new video tool that allows plumbers, electricians and other home professionals to consult virtually with customers.
Starting Monday, professionals can use a video chat service from the home improvement retailer. By providing the service,Lowe's for Pros JobSight, the company is trying to encourage more pros to join its loyalty program — and inspire them to buy more tools and products at its stores. Lowe's is trying to attract more business from contractors and homebuilders as part of an effort to turn around the company. It has historically relied more on do-it-yourself customers. About 20% to 25% of its sales come from pros — less thanBefore the, Lowe's tested its loyalty program, which launched nationwide in mid-March.
After the session, the pro can share a summary of the visit, including photos and the video, and follow up with an in-person visit or appropriate parts as needed.to have a steadier and stronger business. He has said pros, who rely on home projects for their income, must push forward even during poor weather and other conditions that can hurt retail patterns for DIY customers.
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