Uniqlo has tapped tennis legend Roger Federer for a charitable T-shirt release, with 100% of sales benefitting the UNHCR, Save the Children, and Plan International. RSRecommends
Federer is one of five “artists” to contribute to Uniqlo’s “Peace for All” campaign, which raises money for international aid organizations through the sales of exclusive T-shirts.Federer’s design is a play on the word “Love,” with a tennis ball in place of the letter “O.” Of course, love is a central theme in Uniqlo’s campaign, though it’s also a common phrase used in tennis matches.
Federer, who was sponsored by Uniqlo during his tennis career, says he was eager to lend his image to the brand for such a meaningful project. “For over 25 years, I considered myself very fortunate to explore the world while competing in a sport I love,” he says. “Tennis and peace both start with “Love” and I hope this simple design also can remind everyone how important it is to respect each other.
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