Cruel joke for trick-or-treaters or coveted seasonal delight? The great Halloween debate over candy corn is on.
In the pantheon of high-emotion candy, the classic shiny tricolor kernels in autumn’s white, orange and yellow are way up there. Fans and foes alike point to the same attributes: its plastic or candle-like texture and the mega-sugar hit it packs.
When compared to top chocolate sellers and other popular confections, candy corn is niche. But few other candies have seeped into the culture quite like these pointy little sugar bombs. As consumers rave or rage, Brach’s has turned to fresh mixes and flavors over the years. A Turkey Dinner mix appeared in 2020 and lasted two years. It had a variety of kernels that tasted like green beans, roasted bird, cranberry sauce, stuffing, apple pie and coffee.“I would say that it was newsworthy but perhaps not consumption-worthy,” said Katie Duffy, vice president and general manager of seasonal candy and the Brach’s brand for parent Ferrara Candy Co.
Today, kids delight in stacking candy corn in a circle, points in, to create corncob towers. As for nutrition, 19 candy corns amount to about 140 calories and 28 grams of sugar. To be fair, many other Halloween candy staples are in the same ballpark. “It’s the flavor, I think, that puts some people off. It sort of tastes like butter and honey. And some people don’t like the texture, but it’s really not that much different than the center of a chocolate-covered butter cream,” he said.Margie Sung is a purist. She’s been partial since childhood to the original tricolor kernels. She eats them by color, starting with the white tip, accompanied by a warm cup of tea or coffee.
“My fiancee can’t stand that I like candy corn,” he said. “I buy it and I get this look of disdain but I don’t care. I just keep plugging on.”
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