The French maison will also craft the trophy trunks, naturally.
The French maison has been named the title partner of the 37th America’s Cup. The world’s oldest sailing competition was last sponsored by LV in 2017, after which Italian rival Prada took the helm. Vuitton will make its return as sponsor for the 2024 edition of the race.Queen Elizabeth Modified This Range Rover to Her Royal Taste. Now It’s Heading to Auction.The house’s ties to the prestigious sailing event actually stretch back some 40 years.
Vuitton is set to bring a good dose of luxury to the races, too. The house will craft the Louis Vuitton Cup itself and a pair of bespoke trunks to carry the two historic trophies. The trunks will be made at LV’s atelier in Asnières, France. “It’s with an immense sense of pride that we return to this historical competition as title partner,” Louis Vuitton president and CEO Pietro Beccari said in a statement. “Port Vell of Barcelona will be the setting for a display of elegance and power, where teams will compete with boldness, talent, and mastery on increasingly innovative yachts. These values equally reflect the spirit of Louis Vuitton and its artisans.”Queen Elizabeth Modified This Range Rover to Her Royal Taste.
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