In its most extensive collaboration with a fine artist to date, the Louis Vuitton is rolling out ready-to-wear, accessories and perfumes done in collaboration with Yayoi Kusama, along with dedicated campaigns and a host of high-profile activations.
, who as Vuitton’s executive vice president supervises all of its product-related activities, described the collaboration as a meeting of two like-minded design studios and workshops obsessed with perfection in concept, execution and craft.
A second drop of products is scheduled for March 31, to be backed by another ad campaign still under wraps. Huge lines form whenever museums feature one of Kusama’s “Infinity Mirror Rooms,” which allow viewers to gaze upon endless reflections of colorful lights. Vuitton’s repetitive design, with the LV initials interspersed with stylized flowers, first debuted on trunks in 1896 and has become one of its most potent, and popular, brand signifiers.
Arnault described a massive, companywide effort to realize the Kusama project, which involved every product department and the company’s supply-chain, industrial, design, marketing, retail, communications and visual merchandising teams. Kusama’s dots will even invade the brand’s dot-com business, with a temporary makeover slated for its online store.
In recent years Vuitton has also collaborated with Sol LeWitt and Jeff Koons, also inviting hosts of emerging and established contemporary artists to take part every year in its Artycapucines project.
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