'Lord of the Rings' prequel sets Prime Video's 'viewership record'

Amazon announces its big budget series 'The Lord of the Rings: The Rings of Power' marked the biggest premiere in the history of Prime Video with 25 million viewers

Amazon says its pricey"Lord of the Rings" prequel series was watched by more than 25 million viewers around the world on its first day, a record debut for a Prime Video series.

Amazon has announced that its big budget series "The Lord of the Rings: The Rings of Power," based on the works of J.R.R. Tolkien, had marked the biggest premiere in the history of Prime Video –– with 25 million viewers. HBO also has said it had its best premiere, with its prequel, with nearly 10 million viewers in the United States alone.

The series, which will air until October 14, is crucial for Amazon, which wants to play in the ultra-competitive streaming landscape, where Netflix, Disney+ and HBO Max are already battling it out.

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