Sunlight billboards aim to lift post-Christmas mood in London's Westfield shopping centre
By Yasmin RufoIn an attempt to combat post-Christmas blues, glowing billboards have popped up in a London shopping complex.
"It has certainly brightened my evening commute," says one man who spent several minutes under a billboard. Although consistency is key, and it's recommended that a SAD lamp be used regularly for noticeable effects, advertising agency Saatchi & Saatchi and vitamin supplier Solgar hope this quick boost of light will be seen as more than just a publicity stunt and can help people beat the winter blues.
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