The Unseen, a material science company based in London, has launched a thermoreactive eye shadow that changes color based on the individual's thermal profile. The company's founder, Lauren Bowker, also reveals a black algae colorant that is non-toxic, sustainable, and carbon-positive, potentially revolutionizing the cosmetics industry.
“The thermal profile of the eye is more unique than a thumbprint,” says Lauren Bowker, founder of London-based material science company The Unseen . She is currently describing the basis for the company’s recently launched thermoreactive eye shadow – a world first – that will see the colour look different on each person. It’s not the most significant world first on her agenda. That is reserved for a black algae colourant that has already won an IFSCC Sustainability Challenge award.
Colour Alchemy Hair is a hyper-coloured hair dye that requires no bleaching. “It’s like loads of tiny micro-crystals,” Bowker says. “Depending on the light that hits it, colours shape-shift and evolve.” Spectra, meanwhile, is an eye colour that at first appears one shade, but transforms into a bright, reflective silver under a camera’s flash – so it looks incredible in photos. The new make-up launch will help upend the long tradition of using carbon in cosmetics.
Thermoreactive Eye Shadow The Unseen Material Science Black Algae Colorant Non-Toxic Sustainable Carbon-Positive Cosmetics Industry
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