.LoeweOfficial newest ambassador is Gen Z actor Leo Wu — and he has more in common with LoeweOfficial than the same first four letters of the brand name.
“Leo masters the craft of acting in incredible ways despite being barely 23,” said Jonathan Anderson, creative director of Loewe. “His dedication to the art is close to our love for craft, and so is his connection with the outdoors. There is a roundness to his way of being and living that feels organic to Loewe.
Wu, who also goes by his Chinese name Wu Lei, is a popular vlogger, sharing his passion for cycling and the outdoors. According to Loewe, some of his videos have logged more than 100 million views. “Such vlogs are filled with a love of life and the sense of curiosity about the world, all qualities that also inform Leo’s acting,” according to Loewe.
In a statement, Wu said he is “honored” to represent Loewe. “I am very much looking forward to our upcoming projects with the brand to share the wonderful experience together,” he added.
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