The nation’s local news veterans are launching a bid to take on a few successful upstarts making a market in national sports. An alliance of local-media companies, the Local Media Consortium, will …
veterans are launching a bid to take on a few successful upstarts making a market in national sports.
“Local news organizations have a higher volume of sports content than really anybody out there, but it’s segmented by market,” says Mike Orren, chief product officer of The Dallas Morning News, who is leading the project. He adds: “This is basically the equivalent of ESPN.com or Yahoo Sports or The Athletic, but fueled by the content of all of our members – newspapers, radio stations and TV stations.
Orren believes advertising committed to the shared sports articles will pay for the large part of the project’s relatively low operating costs. Meanwhile, executives hope the chance to read other sports stories about a reader’s favorite team will prompt more people to buy a subscription to their local news outlet.
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