'For local businesses to advertise in their local market, it gives the connection that they're involved and engaged in their local community,' Robert Walker-Smith, the digital-revenue director at Knight x LMA BloomLab, said. Presented by Mailchimp.
Adding traditional, local media to a small business' marketing mix can be an effective way to reach target audiences within a specific geographical area. Here are some other potential benefits local media outlets can offer.
Local advertising has been an important way to get the company's name out into the community and build the brand, Dufort, who devotes at least a quarter of her company's ad budget to local advertising, said."The only way to reach your locals is really through local advertising." Eric Morley, a cofounder of the marketing agency Blue C.
Tipton & Hurst changes its local advertising strategy to reach different groups during different seasons. For Valentine's Day, the company uses sports radio to target men, and lifestyle magazines comprise its go-to medium for reaching women for Christmas holiday decorating. Appearing in local media outlets that have been around for generations and are known and trusted in the community can elevate local businesses, Walker-Smith said.
Hurst said he feels lucky that central Arkansas still has a daily newspaper and many other local media outlets, which are Advertising in traditional media can be more expensive than advertising in digital, Hurst said. But the company often trades ads for products or services, including allowing media companies to use flowers or decor for photoshoots.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Task force urges North Pacific Fisheries Management Council to incorporate more local and Indigenous knowledgeThe Local Knowledge Traditional Knowledge and Subsistence Information Task Force presented recommendations to the Scientific and Statistical Committee on how to incorporate more local and traditional knowledge into the NPFMC's decision-making process.
続きを読む »
UFO spotted flying near Russian nuclear plant spooks local authoritiesThe object triggered a 'special response status,' state media reported and authorities have not yet provided an explanation for it.
続きを読む »
Taiwan president's meeting with McCarthy inflames divide among local immigrantsTaiwanese President Tsai Ing-wen met in L.A. with House Speaker Kevin McCarthy, intensifying an intractable ideological divide among immigrants.
続きを読む »
Kearns community steps up to feed students at local high schoolCommunity members in Kearns are doing their part to combat food insecurity for children.Members of the Kearns Utah Western Hills Stake from the Church of Jesus
続きを読む »
Local Teacher Takes Part in TODAY Show’s Monthly Fitness ChallengeThe TODAY show’s monthly fitness challenge is underway, and a local woman is sharing her journey. NBC10’s Brenna Weick has the details.
続きを読む »
Student revived after overdose at a Carrollton-Farmers Branch ISD middle school - KRLD All LocalPlus, the search continues for a 6-year-old missing in Everman and it was a winning night in sports for both the Rangers and the Mavericks.
続きを読む »