Live Nation Canada and Budweiser are bringing live music to fans at home
Alan DoyleThe idea for the series originated with Adam Burchill, MLSE’s senior director, marketing and global partnerships, music and live entertainment, while Scoleri came up with the name. The MLSE production team is led by Adam Armit, manager, live entertainment and venue marketing, and executive producer Michael Gelfand . “They're fantastic at telling stories and creating content,” says Scoleri.
After bringing Labatt Brewing Company and Rogers Sports & Media on board, Scoleri called up one of his best friends Mark DiDia, who had hired him in 1997 to work in the U.S. at Hollywood Records, and now manages The Black Crowes, who were scheduled to play Budweiser Stage with The Trews on July 28, a date which is now postponed.
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