'Little Women,' Big Crowds: Denmark, Japan Give Cinemas Hope for Post-Corona Recovery

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'Little Women,' Big Crowds: Denmark, Japan Give Cinemas Hope for Post-Corona Recovery
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In a positive sign for the international box office in the post-coronavirus world, Greta Gerwig's period drama 'Little Women' has a strong start in Japan and Denmark, two countries which have recently re-opened cinemas. Details:

has opened strongly in Japan and Denmark, two countries that recently re-opened their cinemas following the novel coronavirus lockdown.

Gerwig's adaptation of Louisa May Alcott's classic novel, about four sisters growing up during the American Civil War, topped the charts in both countries. In Japanopened to a healthy $495,000. In Denmark, it held on to its top spot for the second week running, with receipts dropping just 16 percent. In total, the movie has grossed around DKK 5 million to date in the territory.

"This is as good, even better, than I would have expected the film to perform before Corona," says Frederik Malling Juul, head of theatrical at Scandinavian distributor SF Studios, which are handling the release ofin the Nordics. "The opening in Denmark was better than that in Sweden and Norway, where they went out with the film in late January, before Corona and with the help of all the Oscar buzz." .

The early success is a welcome sign for exhibitors in other countries which are starting to re-open cinemas that the business could quickly bounce back. But Denmark and Japan could be outliers. The governments of both countries have been particularly effective in controlling the coronavirus outbreak. Japan has seen just 927 deaths due to the novel coronavirus, according to figures from Johns Hopkins University. Denmark just 597.

"If you ask the average Dane, he'll probably say he thinks the government handled the crisis well and he's confident if things reopen, it must be safe to do so," says Juul. "Ask the average Brit, where the government response has not been as successful, and they'll probably say they're confused and scared. They might not be in such a hurry to go back to the movies.

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