At Liquor Barn, the leading alcohol retailer in Kentucky, purchase sizes are up 48 percent, and delivery sales, a recent point of focus, are up 600 percent
, his natural wine store next door, has never been better. “People have been buying cases,” says Di Meglio, who’s careful to let in just a few customers at a time to ensure social distancing. “The typical [mentality] used to be ‘let me get wine for a couple days.’ Now it’s ‘let me stock up for the week, or two weeks.”
According to Nielsen data for the week ending March 14, off-premise sales were up 27.6 percent for wine, 26.4 for spirits, and 14 percent for beer, cider, and malt beverages . Order sizes are bigger, too: Three-liter boxed wine is up 53 percent, and 24 packs of beer are up 24 percent. Some specific retailers point to even higher numbers.
Drizly doesn’t sell alcohol itself, but works with more than 180 U.S. retailers in 30 states that use their own delivery couriers. Almost all of those stores, which run the gamut from small neighborhood shops to liquor superstores like Bevmo, are still up and running, Drizly’s team says. Contact-less delivery — leaving a package on a doorstep, as is suddenly the norm for many food-delivery companies — isn’t legal for alcohol delivery.
As a small distillery, the bulk of St. George’s sales go through bars and restaurants — roughly 75 to 80 percent. Winters relies on bartenders and restaurants to champion St. George products. “There are a lot of retailers who don’t know who we are, and there are a lot of customers shopping at retailers who don’t know who we are.”
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