Here's how RuPaulsDragRace is helping give classic songs new life.
tuning in to its 14th season earlier this year — songs featured in the show’s high-octane performance segment have seen impressive bumps to their streaming numbers following their appearance. According to data collected by Luminate, songs featured inlip syncs see a 138% increase in streaming the week that each performance airs, on average.
It wasn’t always easy going for the production team — back on the show’s nascent seasons, constantly on “the very cusp of being cancelled,” the producers were constantly pursuing licensing agreements that they could barely afford. “W Jessica Shaw, svp of sync licensing at Sony Music Entertainment, says that seeing these kinds of gains for the late artist is “exciting,” mainly because her music is suddenly being appreciated by a new audience. “I
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