Supermodel Lily Alridge spoke with Marie Claire for its May 2020 issue about creating her sustainable perfume line and what she loves about YouTube.
and posing for print campaigns because her brand of friendly—goofy, warm, enthusiastic, unselfconscious—translates exceptionally well to video, as anyone who subscribes to her YouTube channel knows. Her earliest videos on the platform are glossy, quick-cut compilations of beauty tips, bloopers, and behind-the-scenes footage fromand Ralph Lauren.
That’s not to say Aldridge is immune to criticism. She’s just at a point in her career where she’s more concerned with helping others. “We live in a world where everything is put on YouTube and Instagram in the most beautiful light—highlight reels of our best moments,” she says. “Not many people show the not-cool parts of their lives. I want to so young girls realize we all go through ups and downs.”.
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