Mackage, the Montreal-based luxury outerwear company, has enlisted Lil’ Kim to front the fall ad campaign, shot by Drew Vickers.
She added, “As the business continues its accelerated growth this season, we felt that working with Kim would add dimension and depth to the brand in an unexpected way. Kim in so many ways is the originator of so much of the pop culture style we see today. The brand’s name came up in the same era, and there is a relevance to this era from a nostalgic and reference point perspective. The Mackage creative studio calls her the ‘original Kim,” she was an influencer before that was ever a thing.
Lil’ Kim said, “I already had a genuine relationship with Mackage. I love their incredible leathers and puffers. When the team reached out to me to collaborate on launching their first monogram, it just felt true to me. They knew and understood the history of my style and most iconic looks and built campaign looks around that.”
The 48-year-old rapper added that Mackage understands that streetwear and fashion mix and that’s how she’s always built her own looks. “They design for a women’s curves, and they aren’t afraid of drama. Mackage is for strong women…but it doesn’t mean we don’t want to feel protected,” she said.
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