The sensory events will see the supermarket take on major drinks brands as it aims to dispel the belief drinkers need to blow the bank to enjoy quality booze
Wine drinkers typically spend £9 on a bottle for themselves – but £12.50 when hosting, to impress their guests with pricier plonk.
However, 23 per cent admit they find buying wine a stressful experience – with 51 per cent of these claiming there are too many options to choose from. Whereas 45 per cent will default to whatever is on offer, 23 per cent have a ‘go-to’ bottle, and 18 per cent will opt for whatever label they like to look of.
More than three in 10 will even chill a bottle of red and 30 per cent will pop a few ice cubes into their vino on a warm day. He said: “At Chateaux Noir, not only do we want to challenge preconceptions about affordable wine and prove to customers that great taste isn’t determined by premium branded price tags, but to open people’s minds and challenge what they think they know already about wine.
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