James Moir, CEO of easyfundraising, says he is 'flabbergasted' by the claim from easyGroup.
BBC News, West MidlandsEasyGroup told Lichfield's easyfundraising last year it was taking legal action for trademark infringement and it is due in court in summer 2024.band easy life said they would be changing their name after a similar claim by the company.Easyfundraising, which launched in 2005, is charity shopping platform which works with more than 7,000 brands who donate part of what shoppers spend through them to a cause of their choice, without additional cost to the customer.
"Easy is a very, very common word in the English language; in no way are we attempting to copy them or use their brand, use their colours or use their logo."Earlier this week, easyGroup lodged a claim with the High Court against the band easy life, who, it said, promoted their Life's a Beach tour in 2021 and 2022 with a poster showing a plane in the style of easyJet's orange livery but substituting the airline's name with their own.
In a statement on their website, easy life confirmed they would play two final shows under their current name at the O2 Academy, in Leicester, on Thursday and Koko, London, on Friday. The easyGroup has previously taken legal action against a number of companies over the use of the "easy" brand, including aMr Moir added it was "disappointing" easy life felt forced to change their name but said easyfundraising. intended to fight its case.
"As you can imagine, the whole thing is a huge distraction for the business and it is really expensive, even if we win, which we are confident we will. Not all the costs are covered," he said.EasyGroup said other companies - including one of the UK's largest catalogue retailers, also called Easylife - paid for the use of its brand name."Other companies, including Easylife , pay annual royalties for its use as part of their business strategy.
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